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The Absolute Threshold

May 28th, 2008 | 6 Comments | Posted in Me. myself and ahbing

I saw this ad at King George Street bus station. This ad has successfully achieved ‘the absolute threshold’, which is a term used to refer to the minimum amount of stimulation that can be detected on a given sensory channel. This term is widely used in marketing field. (Exam near ba, can’t help it. All these things are in my mind.)

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